Ibotta, Inc.
A Denver-based cash-back app that pays shoppers real money for everyday purchases, letting them scan receipts, link store cards, or shop online through a browser extension to earn rewards on groceries and more. It was founded in 2011 by Bryan Leach, a former trial lawyer who got the idea after watching a traveler photograph receipts at an airport. The name "Ibotta" comes from the phrase "I bought a...", and the letters also secretly spell out the company's core values, from Integrity to "A Good Idea Can Come From Anywhere."