BKNG
Booking Holdings Inc.
A global online travel company whose brands include Booking.com, Priceline, Agoda, KAYAK, and OpenTable, letting travelers book accommodations, flights, activities, and restaurant tables worldwide. It began in 1997 as Priceline.com, the brainchild of Jay Walker, whose "Name Your Own Price" bidding model let customers name their price for airline seats and hotel rooms. In 2005 it bought the Dutch startup Bookings.nl, which became Booking.com — the founders chose the singular "Booking" simply because it sounded cleaner.
CUSIP: 09857L108Consumer DiscretionaryUS8 holders
Total Value
$5.96B
Total Shares
33.46M
Net Share Change
+32.42M
Activity
8 buying
Investor
Value
Shares
Weight
Change
