Black Rock Coffee Bar, Inc.
A coffee company built around drive-thru stands, serving espresso drinks, signature creations like the Caramel Blondie and Blackout, plus its own line of "Fuel" energy drinks. It began in 2008 in Beaverton, Oregon, when founders Daniel Brand and Jeff Hernandez opened from a single small drive-thru window. The founders picked the name deliberately because it carried no special meaning at all—an intentionally plain label for the brand.