National Cinemedia, Inc.
The company behind the movie-theater preshow, National CineMedia runs on-screen ads and lobby displays across major US chains like AMC, Cinemark, and Regal, plus a lineup for art-house theaters. It was formed in 2005 when Regal's and AMC's ad businesses merged into one national network. Its preshow brand "Noovie" is a made-up mashup of "new" and "movie," invented because the old name couldn't be trademarked.
Estimated from filings — the split-adjusted price range over the quarters each manager built the position. A range, not a fill price; 13F reports a quarter-end snapshot, not a trade date.