Pinterest, Inc.
A visual discovery platform where users "pin" pictures of ideas—recipes, home decor, fashion, travel—onto themed digital boards, then shop or plan projects from what they find. Co-founded in 2010 by Ben Silbermann and colleagues after users of their earlier shopping app, Tote, preferred saving images over buying them, it gets its name from a blend of "pin" and "interest," suggested by Silbermann's wife during a Thanksgiving dinner brainstorming session.
Granted 28.7K · Sold 7.58M
Sold 4.14M
Granted 2.16M · Bought 222.6K
Granted 1.40M · Sold 20.0K
Granted 1.41M · Sold 61.0K
Granted 38.1K · Sold 56.8K
Granted 1.59M · Sold 300.2K
Granted 151.1K · Sold 10.6K
Granted 1.19M · Sold 241.2K
Granted 835.9K · Sold 143.3K
Granted 463.3K · Sold 33.0K
Granted 113.3K · Sold 180.3K
Sold 831.1K
Sold 6.0K
Sold 339.6K
Granted 28.7K
Sold 119.0K
Granted 52.1K
Granted 10.7K
Granted 23.4K · Sold 252.0K
Granted 12.7K
Granted 52.1K
Granted 52.1K
Granted 55.5K
Granted 44.2K
Granted 52.1K · Sold 51.0K
Granted 39.9K
Granted 38.1K
Granted 25.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Silbermann BenjaminDirector, 10% owner · 214 transactions | — | 44.68M | 28.7K | — | 7.58M |
| Sharp EvanDirector · 105 transactions | — | 2.02Mas of May 2024 | — | — | 4.14M |
| Ready William JChief Executive Officer, Director · 22 transactions | — | 1.93M | 2.16M | 222.6K | — |
| Madrigal MatthewChief Product & Tech. Officer · 17 transactions | — | 1.58M | 1.40M | — | 20.0K |
| Brown Claude LeonardChief Business Officer · 5 transactions | — | 1.22M | 1.41M | — | 61.0K |
| Levine Jeremy S.Director · 7 transactions | -1.6% | 1.16Mas of Jun 2025 | 38.1K | — | 56.8K |
| Brau Donnelly JuliaChief Financial Officer · 30 transactions | — | 876.5K | 1.59M | — | 300.2K |
| Ducard MalikChief Content Officer · 13 transactions | — | 695.2K | 151.1K | — | 10.6K |
| Walcott Wanjiku JuanitaChief Legal & Bus Affairs Ofc. · 38 transactions | — | 691.8K | 1.19M | — | 241.2K |
| Ellis SabrinaChief Product Officer · 12 transactions | — | 474.5Kas of Aug 2024 | 835.9K | — | 143.3K |
| Acosta AndreaChief Accounting Officer · 47 transactions | — | 276.6K | 463.3K | — | 33.0K |
| Deputy ChristineChief People Officer · 11 transactions | — | 222.9Kas of Dec 2023 | 113.3K | — | 180.3K |
| Morgenfeld Todd RFormer Chief Financial Officer · 32 transactions | -87% | 182.1Kas of Aug 2023 | — | — | 831.1K |
| Yang Tseli LilyChief Accounting Officer · 4 transactions | -3.2% | 180.6Kas of Sep 2021 | — | — | 6.0K |
| Gavini NaveenFormer SVP, Products · 49 transactions | -73.9% | 179.7Kas of Oct 2023 | — | — | 339.6K |
| Reynolds FredricDirector · 3 transactions | — | 119.2K | 28.7K | — | — |
| Flores ChristineGeneral Counsel · 12 transactions | -83.1% | 111.2Kas of Nov 2022 | — | — | 119.0K |
| Kilgore Leslie JDirector · 7 transactions | — | 99.7K | 52.1K | — | — |
| Reynolds FredericDirector · 1 transaction | — | 90.5Kas of May 2023 | 10.7K | — | — |
| Jordan Jeffrey DDirector · 31 transactions | -72.9% | 84.8Kas of Apr 2024 | 23.4K | — | 252.0K |
| Reynolds Fredric GDirector · 1 transaction | +18.9% | 79.8Kas of May 2022 | 12.7K | — | — |
| Wishom Andrea MDirector · 5 transactions | +337.3% | 67.6K | 52.1K | — | — |
| Coleman SalaamDirector · 5 transactions | +484.2% | 62.9K | 52.1K | — | — |
| Steinberg MarcDirector · 5 transactions | — | 55.5K | 55.5K | — | — |
| Schenkel Scott F.Director · 4 transactions | — | 44.2K | 44.2K | — | — |
| Rajaram GokulDirector · 35 transactions | +10.8% | 41.2K | 52.1K | — | 51.0K |
| Steelman KeciaDirector · 2 transactions | — | 39.9K | 39.9K | — | — |
| Bergh Charles VDirector · 4 transactions | — | 38.5K | 38.1K | — | — |
| Reuter EmilyDirector · 2 transactions | — | 25.0K | 25.0K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -14.14M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.