PINS

Pinterest, Inc.

A visual discovery platform where users "pin" pictures of ideas—recipes, home decor, fashion, travel—onto themed digital boards, then shop or plan projects from what they find. Co-founded in 2010 by Ben Silbermann and colleagues after users of their earlier shopping app, Tote, preferred saving images over buying them, it gets its name from a blend of "pin" and "interest," suggested by Silbermann's wife during a Thanksgiving dinner brainstorming session.