HOTT
Hot Topic Inc
A mall retailer that sells band T-shirts, anime and gaming apparel, collectibles, and other pop-culture merchandise for fans of music and fandom. It was founded in 1989 by retail executive Orv Madden, who first opened a store at Montclair Plaza in Montclair, California, after noticing that alternative music-inspired fashion was hard to find in traditional shopping malls. The name comes from his plan to stock the "hot" trendiest items in music subculture that other mall shops overlooked.
CUSIP: 441339108Consumer DiscretionaryUS1 holder