ET

Exacttarget, Inc.

A maker of cloud-based marketing software that helps businesses reach customers through email, mobile, and social channels. Founded in Indianapolis in 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick, it grew from a small-business email tool into one of the largest digital marketing platforms. The founders reportedly sketched the original idea on a napkin, and the name "ExactTarget" pairs "exact" with "target" to capture precision targeting. Bought by Salesforce in 2013, it became the foundation of Salesforce Marketing Cloud.

Recent Activity

Show $

2013Q3

1 sell

First Eagle Investment ManagementEXIT

-500.0K shares

First Eagle Investment ManagementEXIT

-500.0K shares

2013Q2

1 buy

First Eagle Investment ManagementNEW

+500.0K shares

First Eagle Investment ManagementNEW

+500.0K shares