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Exacttarget, Inc.

A maker of cloud-based marketing software that helps businesses reach customers through email, mobile, and social channels. Founded in Indianapolis in 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick, it grew from a small-business email tool into one of the largest digital marketing platforms. The founders reportedly sketched the original idea on a napkin, and the name "ExactTarget" pairs "exact" with "target" to capture precision targeting. Bought by Salesforce in 2013, it became the foundation of Salesforce Marketing Cloud.